About Us

Discovering Pakistan offers expertly crafted private tours across Pakistan. We create personalized itineraries based on your interests, ensuring an authentic and seamless travel experience. Our knowledgeable guides bring the country’s culture, history, and landscapes to life by their storytelling, while our partnerships with top hotels, reliable transport vendors, and restaurants guarantee comfort and quality.

With a focus on detail, local insight, and trusted service, Discovering Pakistan is your go-to tour company for private tours in Pakistan.

Our Story

Started back in 2018 by Shuja & Furqan with an idea of highlighting and promoting the incredible scenery and amazing hospitality of Pakistan to rest of the world. Before starting the company, travelling was an ultimate passion of both Shuja & Furqan, started Discovering Pakistan as a ‘blog’ website. Then the passion started to translate into profession and organised first ever group tour in 2019. The date was 26 April, 2019 and it was a 6 days Group Tour to Hunza Valley.

Incorporated as a Private Limited Company (Discovering Pakistan Treks and Tours Pvt. Ltd.) in 2021 and started doing Private Tours for both Pakistani and International tourists. Said good-bye to Group Tours in 2023 and focused keenly on Private Tours and very happy to say that we grew multiple folds since then.

The passion is to provide the best hospitality in Pakistan to our guests. We love to share stories, share laughs, have deep conversations, and make boring days exciting on tours with our guests.

The passion was, is and will always be to portray the best of Pakistan, which has been so wrongly defamed by the hypocrisy of Western Media. Pakistan is safe to travel and above all beholds the most unpopular, underrated yet extremely snenic landscape in whole world from the peaks of mighty Himalayas to the deserts of Cholistan and beaches of Ormara. It is the land of Historical Architectural Marvels, Mighty K2, Ancient Silk Route, First ever human civilisation and hub of Gandhara and Buddhist civilisation historical sites.

Our Mission

To offer transformative travel experiences across Pakistan by combining cultural authenticity, premium hospitality, and seamless logistics. We aim to break stereotypes, promote responsible tourism, and connect travelers with the real beauty and diversity of Pakistan — from majestic mountains to ancient civilizations.

After having a Pakistan tour with us, you’ll definitely go back with an altogether changed perspective about Pakistan.

Our Vision

To be recognized globally as Pakistan’s most trusted and innovative travel company for private, personalized tours — showcasing the country’s natural wonders, history, and people with honesty, hospitality, and heart.

Why Choose Discovering Pakistan?

We know that travel isn’t just about destinations — it’s about the complete experience. Here’s what sets us apart:

Personalized Experiences: Every tour is tailored to your interests — no fixed schedules, no rushed sightseeing.
Local Expertise: Our guides are not just professionals — they’re passionate storytellers with all the information amd knowledge of each single landmark. And can communicate in English, Urdu and local languages.
Local Experiences: We let our guests not only enjoy the scenery, but the local culture and experiences, from having dinners at local homes in Hunza Valley to communicating with isolated communities living in Pakistan like Mohana Tribe.
Trusted Network: We’ve handpicked the best hotels, transport vendors, and restaurants to ensure comfort and quality.
For International & Local Travelers: We provide full support for foreign tourists including invitation letters for visas, English-speaking guides, airport pickups, and cultural guidance.
Safety First: From clean accommodations to experienced drivers, your safety and comfort are our top priority.
Transparent Pricing: No hidden costs. We provide clear quotes and honest advice, always. You can even contact us for any information you need even if you are not planning to book with us.

Responsible Tourism

We believe in travel that gives back — to local communities, the environment, and the reputation of Pakistan.
We hire local guides and drivers to support local livelihoods
We avoid mass tourism practices and promote personalised experiences.

Ready to plan your next Adventure?

Let us give an opportunity to host you in Pakistan to have an immersive and perspective-changing experience. Contact us to start designing your dream tour to Pakistan. Whether you’re visiting from abroad or exploring your own country – Discovering Pakistan is your travel partner for comfort, culture, connection & reliability.